A very vocal curmudgeon complained that the AML budget included $25k for Google “clicks.” He said “What a waste of money! Does anyone truly believe that Google would disconnect links to AML it if wasn't paid $25k/year?”
AML didn't spend any money on Google Ads, although it was discussed and may come up again. We have used Yahoo ads and last year we spent about $100-$150 month on those ads. (At the end of December, we'd spent a total of $800.) These ads are for when someone searches on certain keywords... Mensa, IQ tests, etc... a highlighted link to Mensa will come up on the side of the page.
For that $800, more than a half of a million people saw a Mensa ad and more than 8000 people clicked through to the American Mensa Web site.
1 comment:
Hi Robin, CTR (Clickthrough Rates) of 1.6% aren't bad at all when using a generic search engine. I've see stats with as low as 0.39% for general search. I hope someone is tracking the ads and their ratios and removing / replacing the poor performers!
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