Friday, September 17, 2010

Dues & Social Latching

On a forum thread about raising dues, Judy wrote: "but once you've 'latched on' socially, the price becomes a non-issue. " 

I replied:
I think you just nailed it on the head. Having seen the raw data from many surveys of members about what they want from Mensa or why they do not renew, I believe that for most, it's not the price, it's the strength of the social connection that determines whether or not someone renews his or her membership. If they join and meet no one of interest, or only see unwelcoming and abrasive mudslinging, then even dues of $10 are too high.

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