Would holding dues down keep the members who are dropping out because they don't meet enough pleasant people? Will it keep icky members from quitting in a fit of pique because not enough other members gave them the warm fuzzies they feel they deserved? Will it help the members who hook up with someone, break up, and then drop out because they want to distance themselves from the pain? Will it keep members from dying?
Retention is hovering near 90%. How much better is reasonable to expect?
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